Participation at the 3rd Quadrennial Meeting of the World Federation of Neuro-Oncology (WFNO 2009) provided an excellent platform for Merck Serono to disseminate medical information of its products to its distribution channels.

Combination is key where it combines leading-edge expertise in two different areas of drug development and manufacturing: new chemical entities (NCEs) and new biological entities (NBEs).

To maximise optimum visual messaging space, Cityneon created a multi-faceted corporate stand for Merck Serono.

Multi-faceted Multi-faceted

Clear messaging Clear messaging

Medical counterMedical counter